Social media marketing is the act of creating content; think images, videos, reels, tweets, blogs, and so on. You en use that content across various social media platforms to promote your small business, products, and services. If you want to help your business improve conversions and brand recognition, your unique content needs to be customized to the particular platform it's being shared on.

All marketing campaigns are built on the foundation of marketing objectives. 

After all, without straightforward, actionable, and attainable metrics, how do you know what you're working toward? Goal setting should always take precedence when it comes to putting together a campaign since it can serve as the foundation for the entire project.

A digital marketing strategy involves an assessment of specific goals for your business that are achievable through online channels. We are in the era when most consumers complete transactions on their mobile devices, so a well-executed digital marketing strategy for your small to medium business is pertinent to your success.

When a consumer searches online, the search engine is designed to sort through hundreds of billions of web pages to find the most relevant, valuable results in a fraction of a second and then present them in such a way that helps the consumer find the best result. They do this by using a series of algorithms. These algorithms are designed to look at several factors to return the most valuable results to the user; such as:

Did you know that 66% of your ability to show up in local search and outrank your competitors is directly linked to managing your listings and reputation? That means you are in control.

When a consumer wants to find out more about your business, where do you think they look? Probably not an encyclopedia or newspaper. Nowadays, we all head to a search engine. That’s why we want to talk about the importance of business listings. Then we are going to look at your business’s online reputation and how reviews can make a huge impact on your bottom line.

Marketing and the Internet 

The creation of the internet means people can share information and communicate from anywhere in the world as long as they have a connection. This has changed the way the world behaves. There are more than 4.5 billion active internet users today. With that many daily users, you can see why digital marketing has become essential to the Small the medium sized business (SMB) owner. The internet has shifted consumer habits when it comes to conducting research, shopping, connecting, and staying informed. To keep up, marketing had to change too. The basic foundation of marketing has always been to connect with your audience in the right place, at the right time; which means you need to meet your audience where they are spending their time. Today, that is online.